YMA FSF 2018 Scholarship Winning Submission

The entire 2018 Fashion Scholarship Fund Case Study was centered around physical retail in a digital world. The prompt for Merchandising/Marketing was to create an in-store entertainment concept and a marketing plan for the launch at the retailer of your choice. My in-store entertainment was a LUSH cosmetics raffle where the winners would be able to come in the store and create their own bath bombs.