FIT ME BRAND IDENTITY

FitMe is a brand identity I created for a fitness center where club members will get rewarded with fashion-forward athletic wear, while helping them feel confident in their own skin. FitMe is all about working out and looking good while doing it! At FitMe, you will pay a membership fee and create a profile where you will have your starting weight, goal weight, and athletic wear options. Every two to three weeks you will have certain goals to reach. Once you have reached each goal, you will receive designer athletic wear pieces (sports bras, socks, leggings, etc). Each piece will vary according to the closer you get to your goal. Every two to three weeks you will have a weigh in to track your progress and make sure you are staying on track. Once you have reached your goal, you will receive a complete designer sportswear outfit, plus more athletic wear goodies.