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Billionaire Boys Club Rebrand

My partner, Chelsea Johnson and I worked on a re-brand for Billionaire Boys Club, an  American clothing retailer established by Pharrell Williams. We thought the current logo needed to be updated and made sure to give it a new sophisticated look without losing the brand identity. Staying true to the brand identity, we decided to keep a few diamonds in the new logo but cleaned up the typeface. We both contributed equally to create the new logo and collateral materials.

CURRENT LOGO:

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REBRANDED LOGO:

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